- What’s the best blogging platform for real estate agents in 2024?
- This is a common question among real estate professionals.
- But there’s a better and more complete version of this question…
What’s the best blogging program for real estate agents who are serious about blogging and want to use their blogs to build a web presence and attract potential clients over time?
In my own experience, WordPress is by far the best blogging platform for real estate professionals, and for several reasons. It’s free, easy to use, versatile, and powerful enough to run your entire website.
Popular Blogging Platforms for Real Estate Agents
We’ll dig deeper into the benefits of WordPress in a moment. But first, let’s review the most popular blogging programs available to real estate agents in 2024. Here’s the field…
1. Blogger (owned by Google)
Blogger is a free and simple blogging platform owned by Google. It is a popular choice for beginners and hobbyists, mainly because it’s super-easy to use. Blogger is a good option for those real estate agents who want to get a blog up and running quickly and for free.
But there are two important downsides you need to know about.
For one thing, it’s not as flexible or customizable as some of the other blogging platforms on the market in 2024 (such as WordPress). Additionally, Blogger does not allow you to use your own domain name. So your blog will always have a Blogger subdomain, such as janetheagent.blogspot.com.
Squarespace is a premium website builder known for its eye-pleasing templates and its focus on design. It could be a good option for small businesses and individuals (including real estate agents) who want to create a professional-looking website that’s also easy to use.
Weebly is another cloud-based website builder that’s similar to Wix (see below). It also has a drag-and-drop interface and a wide range of templates and themes. Weebly is known for its ease of use and affordable pricing.
It might be a good option for real estate agents who want to create a basic website with a built-in blog, without spending a lot of money. But it doesn’t offer much room for growth or expansion.
Wix is a cloud-based website builder that allows you to create a website without any coding knowledge. It has a drag-and-drop interface, making it easy to add and remove page elements.
Wix also boasts a wide range of templates and themes that you can use to get started. Some of their real estate templates have advanced property listing features, which gives Wix an advantage over Blogger, Weebly and Squarespace.
WordPress is a free and open-source content management system (CMS) that allows you to create a real estate website or blog. It is the most popular CMS in the world, powering nearly 50% of all websites online today.
WordPress is known for its flexibility and ease of use, even for beginners. It has a wide range of themes and plugins that can be used to customize your real estate website. WordPress is also a very secure platform, and there are a number of plugins available to help you protect your site.
Why WordPress Is the Best Blogging Program
For a real estate agent who is serious about blogging, I wholeheartedly recommend WordPress. When it comes to versatility, customization options, and sophistication, it outshines the other blogging platforms, making it the best choice for most real estate agents in 2024.
To be clear: I’m not being paid or otherwise compensated to recommend WordPress. After all, it’s open-source software and entirely free to use. But if you want to develop a sophisticated and successful real estate blog in 2024, you should seriously consider using WordPress.
Here’s why I consider it the best blogging platform for real estate agents:
1. Open-source software
WordPress is an open-source blogging program. You can download it for free and install it under any website domain, or even multiple domains, without any monthly fees. It’s yours to do with as you please. Just don’t break it!
2. Flexibility and versatility
WordPress is incredibly flexible. As I often tell my clients: if you can imagine it, you can build it.
For instance, you could use it to create a standalone real estate blog, or as a content-management system (CMS) to power your entire company website. You can use WordPress to create the main pages of your site, like the home page and company profile, as well as your blog posts.
You can also modify your menu and navigation system with ease, as your real estate website evolves and expands over time.
3. Ease of use
WordPress simplifies the publishing process for you, leaving you with more time to create great content. This makes it ideal for real estate content marketing strategies. If you can draft and send an email, you can publish a blog post through WordPress. It really is that simple — even for beginners.
4. Scalability, growth and expansion
WordPress can accommodate a large volume of traffic and content. This makes it a good choice for real estate agents who want to grow their blogs over time. You could bring in additional authors, create new sections for individual communities, and just about anything else you can imagine.
5. Search engine optimization (SEO)
WordPress is well-optimized for SEO, which could help you achieve good search engine rankings over time. It helps you keep your content organized and interlinked, which is a big part of SEO. It also simplifies the publishing process, allowing you to publish high-quality content on a regular basis (another big part of SEO).
6. Themes and plugins
You have thousands of themes to choose from when using WordPress as a real estate blogging platform. A theme is a pre-designed layout or template for the blog. Themes allow you to change the “look and feel” of your blog with the click of a button, literally.
Many themes are free to use. But you can also purchase a premium, high-end theme designed specifically for real estate blogs or websites. Check out the real estate WordPress section of ThemeForest.net to see what I mean.
You also have thousands of plugins to choose from. A “plugin” is a tool that gives your blog some kind of added functionality (such as a photo album, IDX and property listings, or a contact form). In most cases, they can be installed with the click of a button and configured with relative ease.
7. Regularly updated
The WordPress program gets updated frequently with new features created by a team of experienced and dedicated developers. Many of these updates include advanced security features, helping you protect your real estate blog or website from hackers. You run the updates manually, or enable the auto-updates feature.
8. Community support
There’s a wealth of online support available for WordPress blogs. Legions of dedicated users donate their time and knowledge to help others who are less familiar with the program. Most of this support is free and easily accessible.
As it states on WordPress.org: “The WordPress open source project has evolved in progressive ways over time—supported by skilled, enthusiastic developers, designers, scientists, bloggers, and more.”
When using WordPress for real estate blogging, you’ll have a wealth of resources and support available to help you launch, customize, and troubleshoot your site.
Have WordPress Questions? Need Help?
In reality, there is no such thing as “the best” real estate blogging platform for real estate agents. It’s all subjective. Everyone has their own needs and preferences, their own likes and dislikes.
But if you continue researching the subject (and I hope you do), you’ll probably realize there’s a lot to like about the WordPress program. It can do just about anything you need it to do — along with a lot of things you haven’t even thought of yet.
Even so, there will probably come a time when you need some professional guidance.
I offer a variety of services relating to WordPress development, content creation, site maintenance and updates, and more. I offer one-on-one training and consultation, in addition to hands-on development services.
I’ve been using WordPress for real estate blogging and publishing for more than 15 years. If you have a question, I can answer it. If you have a problem, I can probably help solve it. So feel free to email me with your questions or concerns.