Real Estate Content Marketing Services

The Home Buying Institute (HBI) offers real estate content marketing services for agents and brokers who want to take their web presence to the next level.


Content marketing services overview

This service combines strategies to help you (A) increase website visibility, (B) connect with potential clients online, and (C) grow your real estate business.

Education-Based Marketing for Real Estate Agents

We offer a unique content marketing package that combines audience research, content creation, blogging, social media, and public relations (PR) outreach. It’s a comprehensive, educational approach to real estate marketing that you won’t find anywhere else.

Here’s what you will receive through this service:

  1. One premium blog post per week for traffic growth
  2. Social media posts to promote to your new content
  3. One press release per month sent to local media
  4. Local market monitoring to support the above
  5. Ongoing guidance and website suggestions
  6. Monthly consultation calls for additional guidance
  7. Ongoing access to a real estate blogging pioneer

1. One premium blog post per week to increase traffic

Each week, you’ll receive a comprehensive, well-written blog post relating to your local real estate market, audience, and related topics. The goal here is to outshine any content published by your local competitors.

All posts are more than 1,500 words in length and sometimes contain supporting graphics. They are written with a journalistic quality, well researched, and properly structured for online consumption.

We create “people-first” content that is helpful, educational, and aligned with the best practices recommended by Google.

2. Social media content related to the weekly post

Your weekly blog post will also include 5 – 10 social media posts you can use to share and promote the new content. You can use the social media posts as-is, or as a head start for creating your own original posts. You’ll have plenty of content, and plenty of options.

3. One press release per month sent to local media

Media outreach and public relations (PR) can take your internet marketing strategy to the next level. So we’ve built it into our service.

Once per month, we will create and distribute a press release with a detailed update on local real estate market conditions in your area. The press release will mention you as the local market authority and link to your site so readers can learn more.

We will identify appropriate media sources that serve your city and/or metro area, including local news, TV, radio, magazines, etc. But we cannot guarantee placement.

4. Local market monitoring to support the above

The Home Buying Institute (HBI) has been monitoring and reporting on real estate market conditions for nearly 20 years. And with our content marketing services, we put that research and reporting experience to work for you.

We will monitor all aspects of your local real estate market. This helps us produce superior blog content that sets you miles apart from the competition.

5. Ongoing guidance and website recommendations

An effective real estate content strategy involves continuous improvements made over time. In addition to providing you with great content, we’ll also make occasional recommendations for your website. This can include everything from usability to organization to lead generation.

6. Monthly consultation calls for additional guidance

Most questions and concerns can be handled via email. But in some cases, you might need in-depth answers or insights that can’t be delivered electronically. This service also includes one monthly consultation phone call up to 90 minutes.

7. Ongoing access to a real estate content marketing pioneer

With this service, you’ll have direct access to one of America’s leading real estate blogging and content marketing experts. Brandon Cornett has been helping real estate and mortgage professionals grow their businesses for nearly 20 years. (See full bio below.)

Meet Your Consultant: Brandon Cornett

Brandon Cornett is a full-time real estate publisher, marketing consultant, and creator of the Home Buying Institute. He has 17 years of experience with blogging, content marketing, lead generation, and related skills.

Brandon Cornett headshot

Brandon’s background, experience and accomplishments:

  • Created the Home Buying Institute, an educational website for home buyers that has attracted more than 13 million visitors since 2006
  • Provided content management and blogging services to dozens of real estate and mortgage-industry clients, significantly improving traffic and lead generation
  • Worked with clients large and small, ranging from individual real estate agents and mortgage brokers to major fintech companies like SoFi
  • Created and hosted a sold-out content marketing seminar in Austin, Texas in 2007, with attendees from some of the area’s top real estate companies
  • Led an advertising team at QuantumMail.com (now QuantumDigital), a direct marketing company that caters to real estate and mortgage professionals
  • Wrote hundreds of widely cited real estate news stories over a 15-year span
  • Former naval officer and graduate of the Virginia Military Institute