AI tools like ChatGPT and Bard can help you create all kinds of content to support your real estate marketing and communications efforts. But there are some drawbacks you should know about, especially if you care about your search engine rankings and reputation. Using AI to Write Real Estate Content I know firsthand that many […]
Author: Brandon Cornett
WordPress: The Best Blogging Platform for Real Estate Agents
What’s the best blogging program for real estate agents who are serious about blogging and want to use their blogs to build a web presence and attract potential clients over time? In my own experience, WordPress is by far the best blogging platform for real estate professionals, and for several reasons. It’s free, easy to […]
Can I Build a Real Estate Company Website in WordPress?
In a previous tutorial, I described the steps needed to add a WordPress blog onto an existing real estate website, as an extension of the main site. Today, I’ll explain how you can build an entire real estate company website around WordPress—and why you should consider it. Some agents are surprised to learn that the […]
Is Social Media Worth the Effort for Real Estate Agents?
These are some of the most common questions among real estate professionals who are considering a social media strategy. In short, they want to know if the rewards justify the effort. Ultimately, you’ll have to decide for yourself if social media might be worth pursuing. But I can tell you from experience that it’s a […]
How to Generate More Real Estate Leads in 2024, Through Blogging
As a real estate professional, you have many options for generating more leads in 2024. The Internet actually levels the playing field for you. It gives all agents access to the same audience, despite their budgets. You can take advantage of this, once you know how. In this article, I’ll focus on the lead-generating aspects […]
Top 7 Things to Include in a Real Estate Email Newsletter
You’ve created an email newsletter for your real estate business, and you’re ready to send out your first issue. But you’re not sure what kind of content to include in your real estate newsletter. You’re not alone. This is one of the most common questions real estate professionals have when it comes to creating an […]
How to Earn Good Google Rankings for Your Real Estate Content
In this article: How to earn good Google rankings for your real estate website, based on the best practices recommended by the Google search team themselves. Helpful, people-first content. That’s the kind of website content Google will reward with top rankings. How do I know this? Because they said so, using very clear language. And […]
Best Real Estate Blog Topics for 2024, Based on Current Trends
In this article: a list of the best real estate blog topics for 2024, based on consumer research patterns and current trends within the housing market. There’s no shortage of real estate blog topics and blogging ideas floating around the Internet. A Google search will reveal dozens, if not hundreds, of these lists. But you […]
How to Combine Real Estate Blogs & Social Media to Attract Clients
You can combine your real estate blog and social media to create a housing market information and news service, geared toward local home buyers and sellers. Many real estate agents and brokers use real estate blogging and social media to communicate with their target audiences. But this is often done in a haphazard sort of […]
How to Gain Followers With Real Estate Social Media: The Advanced Class
This article will teach you the #1 way to gain followers through your real estate social media platforms, and how to grow your social presence over time. A word of warning though: we’ll be going way beyond the basics here. “I have social media accounts set up, and I’ve been posting to them on a […]